With the rise in popularity of inbound marketing, specialty managed IT service providers, and many large enterprises starting to target the SMB market, it’s more important than ever that your MSP demonstrates their capabilities. With so many different options for managed IT, cloud computing, data storage, and other solutions, vertical-specific marketing speaks directly to your skill and experience with that industry.
When it comes to managed IT services, the only way to succeed is to successfully relay the value of your services and solutions to your target audience. You’re more than just ‘the computer guy/gal’. You’re an experienced consultant who can help them save money, increase network security, streamline processes, and plan for growth. Your marketing and sales team must be able to demonstrate how your services will benefit your prospects/client, but before you can market to them, you have to understand their needs.
Why did you get into managed IT? Everybody has their own reasons. Was it an industry you fell into, or the result of careful planning? Did you transition from working for the internal IT department of a company? Have you always dreamed of a career in technology, or did you try other industries before finding your niche?
Have you ever wondered what makes Internet content “go viral?” Obviously, it’s not a matter of logic and professionalism, as we are so painfully reminded by virtually every piece of viral content. However, there is some method to the madness. Research has revealed several trends in viral content which you might be able to take advantage of with content of your own.
In managed services, there are a lot of variables to consider. Since we all work with technology all the time, the perception people have of our business is that we are the “computer guys”. If this is the reality for your MSP, marketing to specific clients with solutions that you deliver well, might be a solution to help your company beat that stereotype. Ultimately, it’s your job to let people know that your company’s offering presents more than just computer repair, it presents value.
